Heterogeneity in Mobile Cloud Computing †MyAssignmenthelp.com

Question: Discuss about the Heterogeneity in Mobile Cloud Computing. Answer: Introduction With the advancement of digital technology Smart phones and Tablets have become an integrated part of everyday consumer's life. Alongside the application of cloud Technology, mobile devices have become an essential part life of common people. This advancement in the technology has allowed the business process to develop rapidly. In the current days, mobile technology is an integrated part of all type of small medium and large scale business. All type of official works in the business is carried out with the help of mobile technology. This has provided opportunity for various businesses to expand new directions. The current report will discuss various opportunities that are provided by mobile technology in the improvement of business. People are totally dependent upon digital mobile technology for every essential activity of daily life, it is important for all business processes to implement this technology in order to raise their popularity. The aim of this current project is to discuss in details about the various ways mobile technology can help in the development process of business and marketing activities. The scope of the current project is to discuss the existing literature related to the application and opportunity available to business with the application of mobile technology. The mobile computing Technology can be applied in all operational activities of business. The project will also discuss the importance of mobile technology in each aspect of the business. Few of the drawbacks of the mobile technology will also be discussed. Application of cloud technology in business The research paper of Liu and Rong (2015), have discussed the importance of cloud Technology application in business which is believed to be a significant opportunity for mobile Technology application in business. Integration of cloud Technology in business process is an essential part of all major operational process. According to Dinh et al. (2013), Cloud Computing is referred to as the collection of remote mobile devices that helps to store data in the digital server. This can be accessed from any computer or mobile devices from all parts of the globe with the availability of Internet connection. This is believed to be one of the important opportunities in the context of mobile technology in business. Data management is an important part of all types of business and is important for the business firms to process and store all the data related to major business activities. With the help of this cloud Technology system, it is possible for all business organisations to easily store d ata that is needed as a part of business operational process. This data can also be accessed in future for preparing marketing and business plan. The cloud technology can also help to store all the performance in the Finance Department of the business company. Hence, it is possible for the business to represent the retail company information in the public domain. Sen and Swaminathan (2016), have added in the context that cloud technology is mainly applicable for E-Commerce business which is exclusively based on digital platforms. Application of mobile computing in supply chain management Supply chain management is an important part of business performance that decides upon the profit and productivity. According to Rahimi et al. (2014), one of the major business challenges of today's environment is to have an effective supply chain management in order to fulfil the fast demand of the customers. There is also high level of competition among different business organisation, which forces them to adopt effective and flexible supply chain services.Borger et al. (2016), have ancient importance of mobile computing tools, which can be used as an essential part of the supply chain management activity of business organisation. There is the Radio frequency identification device along with barcode scanner that can help to track the movement of a product. Detailed information about the shipment of that product can also be accessed with the help of these mobile devices. GPS data from the truck and other vehicles that are used in supply chain management can also be accessed with the help of mobile devices. There is also special mobile application that can be used by the customer in order to track the exact location of the product. With detailed information available with the help of mobile technology it is possible for the business organisation to maintain clarity with the customer groups. It is also possible for the manufacturer to track the detailed information about the shipment that can help them to estimate the exact time that is required and the delivery of the product (Bank et al. 2016). With the development of mobile technology, it is possible for all major business organisations to bring about revolution in the marketing planning process. The research paper of Ahmed and Ahmed (2016), analyse the implication of digital marketing, which is believed to be one of the effective and popular ways that are adopted by all type of business organisation to raise the popularity of their brand among target customer groups. According to Sanaei et al. (2014), digital marketing is regarded as all type of promotional activities that are initiated by various business firms exclusively done through digital platforms. The messages that are provided by the business companies it digital marketing reaches the target customers only through the help of mobile devices. One of the disadvantages of digital marketing compare to that of traditional forms of marketing is in the matters of cost involvement. It is important to note in the contacts that they are almost no expenditure for business organisation in the process of digital marketing. There is also the system of Pay per Click, which encourages the customers to give the online advertisement and in exchange, they get text payment for each visit. It is also important to mention that in most of the context, it is important for the business organisation to reach out to a maximum number of customers with the help of their promotional activities (Jararweh et al. 2014). The digital marketing is believed to be one of the best ways that can be adopted by Business firms to easily communicate with large group of customers. As most people in today's generation are highly dependent on mobile devices it is easily possible for always business forms to communicate about their product detail with the help of digital marketing. Social media marketing is also one of the popular ways of digital marketing, where valuable information about the product or service detail is provided with the help of the social media platforms. E-Commerce business E-Commerce is one of the popular ways of business that are initiated by various organisation, where the entire buying and selling process is done with the help of digital platform and mobile devices. Yousfi et al .(2016), have mentioned that the business model of e-commerce is entirely dependent upon the application of mobile computing. It is possible for the customers, to search for the desired product or service with the help of various mobile applications that are designed by the business firms. All the detailed description along with pictures of the product is mentioned in the E-Commerce websites or mobile applications along with the pricing details. The customers can choose their desire product and make online purchase. The help of e-commerce business, it is possible for the firms to operate for 24 hours. From the customer point of view, it is easily possible for them to get the delivery of the product in their house (Gaiet al. 2016). The opportunity of the E-Commerce business is entirely dependent upon the application of mobile computing. It also enables the customers to purchase online tickets for movies, trains and Airlines. The food restaurants have also initiated the process of online ordering that is believed to be one of the important parts of the application of mobile technology. Communication is one of the essential components of the business that is enhanced with the help of the mobile technology. With the help of the smartphone devices, it is possible for the business owners and management to easily connect with the customer groups. The wireless mobile technology also provides the opportunity to connect securely with the customers. From the customer perspective, it is possible for them to connect with the customer care team in order to raise any issues that faced after purchasing a product. With the help of advanced level of options that are available in the mobile application, it is possible for the customers to directly contact the customer care agents through chat or voice call. The mobile device also allows the managers of various companies to easily communicate with the workers and thereby help in the business operational activities. With the help of video conference, it is possible for managers in different locations to hold meetings about different agendas. Challenges of drawbacks of mobile computing in business In spite of the several opportunities that are initiated due to application of mobile technology in business, there are certain threats and challenges that the business firms have to deal with the application of mobile computing in business. As per Ghezzi et al. (2015), one of the biggest threats of mobile computing is due to the application of cloud Technology, where the data are being stored in digital platforms. With the risk of Cyber threat and hacking, there is a high chance that all vital information that is stored in the digital platforms and cloud Technology can be easily leaked and misused. In the current days all major business forms store they are classified information on the digital platforms. As they are leaked in public domain, there is a high risk of a company facing financial loss. There is also the risk of losing the competitive advantage as the Rival companies are able to make full use of the leak information. The E-Commerce business which is one of the biggest opportunities of mobile computing is highly dependent upon online transactions that are made by the customers while purchasing any product. There are security threats that the customers have to face, where there is risk of bank account or credit card hacking. It is estimated that roughly 1.2 billion dollar of money is being hacked from various individual all over the globe due to the various process of online transactions (Cooper et al. 2016). It is also important in this context to mention that high level of investment is needed as a part of setting up the infrastructure for applying mobile computing technology in business. This can be a huge challenge for the small scale business firms or start up organizations. Hence, they have the risks of losing the competitive advantage in the rapidly changing world of business. Conclusion In the Concluding note, it can be said that most of the business activities in the current days are highly dependent upon mobile computing due to the fact that it is an integrated part of human life in modern days. All the major operational activities of business are highly dependent upon the use of mobile technology. From Cloud Computing to digital marketing, mobile Technology has provided tremendous opportunity for Business expansion for all type of firms. Initiation of e Commerce business is also one of the major definitions that are achieved with the opportunity provided by mobile computing. In spite of the opportunities of mobile computing, the current literature has also discussed the potential threats and challenges that are associated with mobile computing. The rise of Cybercrime is one of the major sources of risks that are involved with mobile computing business process. It is essential for all business forms to use high level of security in online department in order to minimise the risks that are associated with online and mobile computing business process. This is the major gap in the existing literature related to mobile computing. Hence, in the future there is a scope of research that can help to neutralize the threats associated with mobile computing business process. It can also help to provide other wide range of opportunities of mobile computing in business. Reference Ahmed, A. and Ahmed, E., 2016, January.A survey on mobile edge computing. In Intelligent Systems and Control (ISCO), 2016 10th International Conference on (pp. 1-8). IEEE. 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